Professional Music Management

The ONLY road map to earning a living managing (& self-managing) talent in the music business, in 6 hours of bite-sized real-life lessons.

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Take it from our students...

"This course has brought me so close to being the badass manager I've always seen myself as. I'm able to take all I've learned, sit with my mentor and create strategies for my future and my clients future in an acute way that has been unattainable for the past 5 years I've worked in this business! Thank you for investing your time in creating this course, enabling us to invest in ourselves. Cheers Jamie!!"
- Dan Carroll, Artist Manager, London, England

"I thought I already knew a lot about the music industry... but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I especially enjoyed the parts about streaming, as it's brand new and wasn't taught at all when I was in school! I left feeling so much more confident in my abilities as an aide to artists. I couldn't recommend Jamie and her program more highly!"
- Paige Williams, Marketing Expert, Toronto, Canada
(Former Universal Music marketing employee, YouTuber, Marketing Consultant, and Aspiring Manager)

"Very much helped me better understand "Failure & Rejection". That is an area I have struggled with for decades.... It better help me validate my thoughts and concerns in regards to the two. Honestly wish I could had addressed this topic 20 years ago! Better late than ever. I am more at peace in regards to this teaching."
- David K Watson, President - Entertainment Enterprises Indy LLC, Indianapolis, Indiana

"Great course! The information is vast and clear. The videos are packed with all the knowledge you need on a particular topic. I would recommend this to anyone in this industry, its one of the best I have participated."
- Domingo Cava, DJ, New York City

So let me ask you..

Do you know how frustrating it can be to feel like you’re not learning the music business fast enough? Despite your best efforts, do you feel like you’re inching along, barely growing a fanbase?

Do you not have the time, the money, or the desire to go to college for music management studies? Do you want to learn from experienced managers, not full-time teachers?

Do you not have enough contacts, and the one’s you do have aren’t taking you seriously or replying to you?

Do you want to take your act from inception to recognition, making the least number of mistakes along the way? Do you want the step-by-step details?

Do you want the actionable tactics, tips, and strategies from successful managers? D you want to replicate them to manage your own act into success?

Do you want to become sought after and reputable in the music industry?

I get it. I've been there.

When I started 7 years ago, I had absolutely no idea what I was doing. Since then, I've worked with internationally touring, platinum selling, and JUNO Award Winning artists; as well as with managers of GRAMMY Award Winning Artists.

Which is why I put together this simple 8-module video series that will take you by the hand and walk you through everything you need to know about taking a talented artist from inception to recognition.


> Becoming that confident, reputable, irreplaceable professional that you deserve to be.

> Increasing your earning and creating that full-time music career you’ve been dreaming of.

> Building your network and team of industry professionals, delegating your long-list of tasks, and earning more spare time.

> Developing the most ideal, trusting, long-lasting artist/manager relationship.

> Setting goals for yourself, the talent you represent, and achieving them through solid planning and routine behaviours.

How is the course broken down?

Module 1: Master Your Mindset
At the end of this module, you’ll have the confidence, optimism, motivation, and strength to give you a winning mentality.

Module 2: Increase Your Earning Potential
At the end of this module, you’ll understand exactly what it takes to manage an artists’ career (or your own), you’ll identify where you’re at right now and where you can strengthen your abilities, how to increase your income streams as well as your acts income streams, to become a full-time music business pro.

Module 3: Master the Industry and its Gatekeeper
By the end of this module you’ll understand the roles of the top 10 gatekeepers in the industry, how much it’ll cost you to get through to them, and how to do their jobs yourself until you’re ready to work with them.

Module 4: Discover & Sign Hardworking Talent
At the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

*Artists*, put on your manager hat, to understand how they discover you and position yourself better to be found and signed.

Module 5: Develop Artist Career Strategies
By the end of this module you’ve set your career bucket list, your goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your next album release cycle, including budgets and timelines.

Module 6: Create Your Winning Team
By the end of this module, you’ll understand who makes up the core partner team around an artist, who makes up the creative team, how to build an independent service-based team, and how exactly to reach out and pitch your act the way the industry gatekeepers want you to.

Module 7: Build Your Audience and the Products They Love
At the end of this module, you’ll have planned to get your songs to as many fans as possible through direct-to-fan marketing, distribution sources, streaming playlists, getting on the radio, going on tour, getting in the media, getting in film and television, and getting the funding to make it all happen.

Module 8: Optimize for Stability, Balance, and Longevity
By the end of this module you’ll be managing cash flow and business systems like a pro. You’ll have created balance, and implemented processes and standards that will keep you in the business you love for many years to come.

Plus, it comes with:

Video Slide PDF’s & Full Course Transcript
You'll get the entire course transcript AND corresponding slides, so that you can print them off and take notes as they correspond to the videos; save them for later; reference them without the videos; or if you prefer reading over listening. It's like getting a second version of the entire course.

Bonus Downloadable Handouts
You'll also get 29 bonus downloads for you to keep, write on, plan with, and ultimately run your business with.

Step-by-Step "Activities"
After each video lecture, we prompt you to complete a challenge or an activity that will take you through each step to get you closer and closer to your dream of earning a living in the music business.

What Exactly Is Each Video Lesson About?

Class Curriculum

Get started now!

Your Instructor

Jamie New Johnson
Jamie New Johnson

Howdy! I’m your teacher, Jamie New Johnson.

I’m a Toronto-based author, content marketer, artist manager, former coach and college teacher, and current online music business teacher.

I've been in the artist management world since 2011 and started my blog-turned-business SmartBandManagement.com in 2013 to share what I was learning about artist management as I learned it, both from my personal experiences as a manager and from the interviews and workshops I was hosting with expert managers from around the world.

My start in the artist management world began when I landed my dream job managing an organization called the Music Managers Forum Canada. There are about 25 Music Managers Forums’ around the world who all work together under the International Music Managers Forum (which is based out of Luxembourg in Europe).

I was responsible for managing the day-to-day operations of MMF Canada. My main role was to plan workshops for artists and managers to learn from more experienced artist managers from all around the world.

It didn't take long before I realized I wanted to be a manager too. So I got my ass out to some shows, saw a band I loved, chatted with them after the show, and next thing you know we signed a short-term 6-month management agreement.

Since then, I’ve continued in artist management both as an independent manager , and with artist management companies of GRAMMY and JUNO Award Winning artists.

I've worked with artists who write and perform rock, alternative rock, indie pop, pop, R&B, country, electronic, and hip hop music.

The artists I’ve worked with as an independent manager have toured nationally and internationally, they’ve had major television and film placements, opened for world-renowned artists, nominated for JUNO and CCMA awards, had successful crowdfunding campaigns, YouTube and digital streaming success, chart-topping radio hits, and Platinum singles.

I've also had the incredible opportunity to work under and learn from some amazing managers who have managed GRAMMY and JUNO Award winning artists for 30+ years.

The thing is... when I first started, I wasn't learning fast enough. I was planning workshops with managers from around the world, but the issue was that everything was always in-person.

When I Googled something, there wasn't really much available on the topic; plus I didn't want to harass my colleagues with questions every day.

I always wished that there was more online information that would give me step-by-step details.

So instead of waiting for it to happen, I decided to start Smart Band Management and help people out who were having the same challenges I was.

And that's why I'm here. Because no matter where you're at right now, I believe none of us should have to do it alone.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


No more wishing and praying

It's time to turn your passion for music into a full-time career that you wake up excited for...

every. damn. day.

Get started now!